The longevity of your belt depends on the care taken in maintaining it.

Cleaning & maintaining viscose rubber braid
• Cleaning: For dry stains, use a soft brush to gentle remove dust and dirt. For damp stains, use a slightly damp cloth with an extra soft soap. Gently dab the stain and leave to dry in the open air. Avoid rubbing too hard, as this ruins the fibres.
• Protection: Avoid using too much water; prolonged immersion in water may damage the fibres and warp the belt.
• Storage: Store your belt in a dry, dust-free place. As the belt is flexible, you can fold it without any problem. To prevent permanent creases, however, avoid bending it in the same place each time.

Alternating
This is not an action you need to perform, but rather a case of paying essential attention to ensure your belt lasts a long time and ages well: never wear it two days in a row!